Level9 in November, 2009
In narrow cooperation and on the basis of the recommendations for searching machine optimisation websites by Google, which will become by the logical advancement of the Level9 CMS the indexable of contents with this administered, still times improved. With the help of the enlarged base of SEO tool (SEO = Search engine Optimisation) of the Level9 Content management system the accesibility of your website is improved by visitors about a searching machine. These optimisation steps run off at several levels and are easy even by unskilled users to serve.

Now the enlarged base SEO tool of the Level9 CMS offers an enlarged extent for the searching machine optimisation for your website or for every single contents side of your website. The basic condition for his company is only one activated Apache module "mod_rewrite" (clear name in URL line) of your Domainservers (mostly standard with Domainhostern). Every contents side you in the Level9 CMS will automatically put in with a META element equipped. Here you can give side title, description and catchwords for every single contents side.

Treatment of the Metadatas in the Level9 CMS Backend

The website title:
The side title appears in the used Internet browser in the title strip as well as in the heading of the open Tabs.

The treatment occurs in the contents treatment in the Level9 CMS Backend and should be put on for every single side separately to reach a maximum optimisation degree. Every not registered value falls back on the default of the main entrance settings.
In the results of the searching machine issue the first sight of the user falls according to experience on the side title. Therefore, this should be chosen very expressively and concisely and not cross in length of 65 signs.

Side title as a searching result on google.de

The description:
Besides, a contents-related description should be added to every side in sentence form. If the sentence was valued by the searching machine as good and suitable, this is indicated with the searching results below the side title and puts an other important factor in the searching machine user's behaviour there. Mostly the description decides whether the user clicks on the link and visits therefore your website. No sentence structure from the page content should be copied, on this occasion and be used.


Meta description as a searching result on google.de

The catchwords:
Catchwords name the most important headwords suitably to the respective page content. They should own an extent of 5-10 words per contents side. Repetitions should be avoided possibly. The separation occurs with comma without other dialling tones. Catchwords put a no more completely so important optimisation factor there since some time as he was it few years ago still. Searching machines still incorporate this differently strongly in her result calculation. Therefore catchwords are still a, complementary factor not to be underestimated in the whole consideration of the technical optimisation of websites for searching machines.

Readable URLs (clear name in URL line):
The enlarged base SEO tools of the Level9 CMS provides for easy and readable URLs which are joined together analogously to the folder structure hierarchically. The basic condition for his company is an activated Apache module "mod_rewrite" of your Domainservers. They own an exemplary format:



This address is relatively easy not only for the visitor to notice and to recognise, but she contains catchwords from the side title which are evaluated by the searching machines priorisiert and lead therefore to a better searching machine position. By a Slash (/) separated names arise from the registered side title or from in the side tree of the Backend resulting side name.

Folders hide:
The „folders hide“ function provides for the exclusion from the path composition for well-chosen menu points from the side tree. Thus irrelevant components from the path can be faded out. This helps if in the menu faded out folders are used for the structuralisation of the side whose side name should not be visible in the URL or you "clarifies" URL links to prospective customer would like to transmit. This function does not affect the optimisation of your web page for searching machines. But one should not hide of course the folders which have relevant sensible side titles, descriptions and catchwords. Then these are not indicated by the searching machines.
They reach the „folders you hide“ function after the suitable menu point select, then with the Mouse make a legal click and in the opening menu "Online status" select.

Effects on the address strip (URL) of the Frontend (user's view):
before:

after:

Basically, however, remains:
Searching machine optimisation is only possible with well organised contents provided regularly anew (Content) on your website, because: Content is to be substituted with nothing, except by even more Content.

The search engine optimisation from internet offers is a basic factor of emarkting, because more then 90% of users use search engines, to find information. The efficiency of a website or shop system and the corresponding company would huge enhanced, if there would fast founded in search eniges and in the right search words. Ask us! We give you an independent, comprehensible assessment of your existing website.

Search engine-Marketing
A large part of the possible visitors you get from search engiges. If you don't were find in search engines, you don't exhaust the potential from your website.
The larger part of search engine users noted maximal the first site from search results from a search engine. That means, a good search engine placement can be crucial for the success of your website.

We know, which search engines are important, which criteria search engines regard at the sort from your search results and what you must notice at the design from your website, to be detectable at search engines.

Here a few facts, wich leave no doubt, that a search engine optimisation muste be an important component at your entire web-advancement strategy.
• 85% of internet users use search engines, to find websites.
• 90% of internet users don't look at more then the first 30 links of there search results.
• 75% of internet users have a purchase intention at the usage from search engines.

You want a few illustrative examples?
Then enter at Google the follow words and see, on which place appears Level9 through efficient search engine optimisation:

• online picture editor
• virtual intelligence
• site editor
• e Marketing & Sales
• electronic news

Paid listings
Beside the "normal" search results offers the most search engines so-called paid listings. Also a very good for search engines optimated website, can not cover every search engine combination, which can enter a search engine user. This gap you can close through paid listings.
Thereby you design an advertising copy, indicate, at which search word the copy would found and define, how much you maximal would pay for a click on your copy. After this bid set then your position in the so-called "sponsored listings" e.g. at Overture or at the Google Adwords.
These paid listings are not only suitable for big firms but consitute also for small and medium-sized enterprises a oustanding and favourable promo possibility in the internet. We advised you gladly and help to find the right keywords and at the design from your paid search entry.

You want to know something more about paid listings?
Then look at our part above Google AdWords. more >>>

Which advantages has internet distribution via search enginge markting?
• additional full-value distribution channel
• creation from skilled Traffic
• possibility from cheaply distribution (worldwide)
• extraction from leads resp. new customers
• more cost-effective and more effective as classic advertising
• sales increase with relative small budget
• investment safety for the existing company homepage
• image increase through good presence in the new media
• optimal commensurability of the success (ROI Tracking)

solid information to Level9 eMarketing & Sales to download:
eMarketing and Sales by Level9.pdf (German) (454 KB)

If you want extend your product- or/and service range we help you to implement this on efficient manner. Look also at your references.

For any questions please contact our location in Berlin.