Sugar is a so called Open Source software project and offers the advantage of a fast development and introduction of new functions. Sugar Suite supports the administration of enterprise information such as customer reports and contact data, marketing data, including operational activities such as calls, meetings and discussions as well as planned tasks. The system offers beyond that a graphic overview of selling possibilities, success promising prospective customers and monthly selling results to you. Sugar Suite makes the effective administration, spreading and care of information from all ranges of the customer management possible for you . The system supports the smooth linkage and the administration of all necessary information in this connection within an intuitive and clear surface.

Fundamental functions

Customer Relationship Management

• Creation and administration of customers with an unrestricted number of contact data.
• pursueing of activities (e.g. discussions, calls, notes with appendices of file or e-mails) for persons, companies, prospective customers, sales chances and procedures.
• The transmission of tasks at coworkers as well as an automatic E-Mail notification can be arranged optionally.

Selling mechanisms

• Clear representation of lining up dates, productive sales chances, open procedures, inquiries to settling tasks, determined errors. Diagram from selling possibilities with a monthly calendar and a fast possibility to the establishment of contact.
• Production and pursueing of inquiries in the marketing department and qualification of inquiries in sales chances.
• Graphic announcement of selling chances, origin of inquiries and yields.

Controlling customer service

• Sugar Suite offers the possibility to pursue customer inquiries and problem solutions. Beyond that a set of information can be added to every customer problem, which can contribute to increase the customer satisfaction lastingly.
  
• Each procedure offers the possibility of inserting links to relevant company- and person data, notes, appendices of file, calls and discussions.

News Service

• Sugar Suite offers an Importfunction for your prefered RSS Feeds.

Company calendar

• Sugar Suite offers a comfortable calendar function (for day, week, month or year) with announcement of all important activities and tasks.
• In order to avoid according to schedule overlaps, Sugar Suite offers the possibility of seeing the calendar of other users and of aligning your dates accordingly

Surface adjustment

Sugar Suite was developed on basis of established Open Source Technologies and supports all general industrie standards, including PHP development area, MySQL data base, Apache oder IIS webserver and Linux or Windows operating system. The system supports LAMP (Linux, Apache, MySQL, PSP) as well as WIMP (Windows, IIS, MySQL, PSP) -area.



Customer Relationship Management (CRM)

CRM is a comprehensive term meaning the whole treatment of the relationship of an enterprise with its customers. Communication -, distribution- and offerpolitics are to be regarded not further detached from each other but integrated in the customer needs and the competitive ability and the profitability of enterprise are to increase. Our goal thereby is a completely integrated IT system, which is your instrument to collect and steer customer data and customer interactions from all channels. Customer Relationship management (CRM) or also customer relations management means essentially developing and strengthening existing relations between customers. With the help of a data base information, which can be refered to the customer, becomes structured and if necessary automated seizes. A CRM can be divided in three components: Analytic CRM, operational CRM and collaborative CRM. The analytic CRM works out characteristics, behaviors and added value potentials of customers, the operational CRM uses information for Cross Selling, customer evaluations etc., won by the analytic CRM. The collaborative CRM covers channels (communication solutions such as email, fax, Web e-Commerce, direct marketing instruments like (letter -) post office/letter, fax, Face to Face communication, thus personal discussions), which make a direct interaction between customers and enterprises possible (including the management and the synchronisation of the channels).

The goals of the use of CRM systems lie particularly in:

• Optimization of the business processes in marketing, selling and service,
• Increase of profitability as well as extension of the life span of existing customer relationship,
• Increase of the reaction rate on customer inquiries,
• Improvement of the delivery speed
• Support of the personal and the telephone customer contact,
• authentification of the Web offers,
• Observation and care of the interactions between customers from the Web and the enterprise,
• Management of all online and offline contacts to customers and rightful ones of enterprises

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