Corporate Identity (CI)

Corporate identity describes the personality of an enterprise. The corporate identity of an enterprise is its character as it appears to the outside, as it acts, as it communicates to be aware of an enterprise like a person from the aspect. If all this goes together, one speaks about a stable CI. Philosophy and logo of an enterprise also play an important role in the perception.However, a visual phenotype (corporate design) is merely a component of a comprehensive corporate identity. The identity of an enterprise consists from much more than only from his visual appearance. The corporate identity rather describes the conception of itself of an enterprise and therefore consists of a variety of components.

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