Professional communication is one of the most important successful factors for the exhaustion of market potentials and becomes more and more the important unique selling point and differentiation sign in the competition around customers and markets. New communication technologies allow a width, depth and speed of the transmission of information which would have been inconceivable earlier.

Hence, some pensive under the executives already puts consciously the question whether in the today's information society some enterprises do not grow up into "giants of information", besides, threaten to atrophy, however, at the same time to "knowledge dwarfs":

"We drown in information, but to us covets knowledge." John Naisbitt

Among the rest, as communication weaknesses can appear:

• Communication statements do not coincide
  with the artificial enterprise positioning and product positioning,

• Choice and application of the communication instruments
  do not correspond to the contents to be communicated,

• Communication river does not contribute specifically enough to the real commercial preparation,

• by concerning the contents and chronologically insufficiently co-ordinated ones
  Communication planning originate too big litter and
  Effect losses,

• Communication style and communication intensity do not correspond to him
  Competitive level,

• Communication instruments lose her value
  as a differentiation potential or

• the communication strategy is not with the remaining ones
  Strategy components of the enterprise co-ordinated.

Communication oriented to business is determined therefore not only an instrument from physically measurable values, but also by instincts, feelings and intelligence.

Business Intelligence circulation (spring: itManagement)

Here the beginning of the Level9 GmbH begins. We use new technologies around factors like instincts to let flow in feelings and intelligence onto software and to process accordingly.
Thus Intelligent software ("Business Intelligence") which originates according to customer requirement (business) strictly to instruments of the sales presentation are developed. In the teamwork with control instruments like goods economy, Constumer Relation-hip management, Content management to systems and all other conceivable technical aid and on the basis of the data can call away virtual intelligence with it information on requirement and then process continuing independently.

	Berlin	Tel.: +49 (0)30 947 94 94 - 0	Berlin@Level9.de
	Zürich	Tel.: +41 (0)43 321 2002	Zuerich@Level9.de
	Istanbul	Tel.: +90 (0)212 252 73 31	Istanbul@Level9.de